Source: Tech Radar
People these days are becoming more enriched and engaged with
technology. No matter what a person may
be doing they are only a reach away from popular social media platforms like
FaceBook, Twitter, YouTube and Instagram to name a few. If you ever attended a music festival or know
someone who has you will see constant updates ranging from status updates,
pictures and videos. New technology in
the form of RFID and NFC are changing the way people experience music
festivals.
Radio Frequency Identification (RFID)
This technology was first use in the manufacturing process
by tracking the production of a car's and later form tracking packages through warehouses.
At Bonnaroo music festival all goers were equipped with these tags to gain
entry into the event, in addition they had the chance to link the tags up with
their FaceBook accounts. By doing this
it allowed them to simply tap their wristband at stations at any of the 10
stages to perform a FaceBook check-in.
The check-in had details of the time and place which made it easier to
find lost friends and even showed what artist was currently playing. There were
even booths spread out around the grounds were people could take pictures and
by simply tapping their wristband it would be uploaded to FaceBook! In 2012 one
of the booths that had been set up generated 20,000 photo uploads with over
250,000 live clicks.
Near Field Communication (NFC)
NFC is simply an extension of RFID but most commonly
embedded in our smart phones. It can be
used for this like wireless payments and can make any software or hardware
perform a certain task when linked.
At PIAS Nites music festival in Belgium are going to be
using this technology in the form of NFC cards. These cards will allow for users to link their
FaceBook accounts to these cards and allow to friend people they meet in real
life by simply tapping the two cards together.
It will also allow people to share content with one another by holding
an open picture or video up to this card which in turn will upload the content
to their FaceBook page.
The possibilities with this technology are endless right now
it has mainly been used with FaceBook but with the mass amount of social media
platforms it makes tons of room for innovation. From a marketing perspective
this is a game changer. The technology
allows companies to effectively create online communities and exclusive content
on their festival all of which is user created. It allows for promoters to get
a more accurate picture of how successful their festival experience is and what
events are being discussed the most.
Source :RFID Steve
Sources
http://www.rfidjournal.com/articles/view?10829/2
http://www.fastcompany.com/1742315/facebook-friending-tech-test-nfc-belgian-music-festival
All I can think of while reading this article is 'what will they think of next?'
ReplyDeleteIn this particular blog post you mention how people can use it for wireless transactions, so it made me think, could this be used in other areas other than just music festivals?
I believe the answer is yes, retail stores could use this idea, for example, people can pay for their transactions this way, this would make purchasing line ups at retail stores shorter. Also since many people (especially the younger tech savvy generation) love to update everything about their lives (especially on Twitter) retail stores could set it up so people can take a picture of their purchases and upload them instantly to Facebook or Twitter.
This plays off the RFID idea with music festivals where people can show off their purchases and check in what store it is, the same way people at the music festival can show what live music they are watching and at what time they were there.
I think this would be a great marketing technique that retail stores could one day implement because it spreads more awareness about their products. It is essentially a virtual form of word of mouth, which is the most successful way to receive new customers.